A partnership that made more sense out loud than it did on paper, this product launch for Ben & Jerry’s Sundae’s was so perfect it gave us (and the cow) chills.

Wanting to find a way to promote their new ‘sundaes’ range beyond spots and dots, Ben & Jerry’s asked us if there was a way to align their brand with the crowd pleasing content on Three. The answer? A six week partnership across June and July that saw Ben & Jerry’s own the ‘sundae moo-vie’ line up, with TVC and ad-on-pause placements that showcased their product alongside fantastic movie titles.