Double Parked, a local comedy following a same-sex couple’s haphazard pregnancy journey may be a guaranteed avenue for laughs, but for Elevit it was the perfect surrogate to raise awareness around their pre-natal products for young mums-to-be.

Our idea leveraged relevant plot points from each of the eight episodes of the show to correlate with Elevit’s two main propositions: Every pregnancy journey is unique, and taking Elevit can help support the healthy development of baby from conception to birth.

We developed lighthearted spots where we hear a mum-to-be’s inner thoughts as she worries about all the hypotheticals during pregnancy and childbirth, from the relatable to the far fetched. The key takeout? The future may be outside your control, but giving baby a healthy start isn’t with help from Elevit.