McDonald’s wanted to promote their new Chicken Big Mac around dinner time. And there’s no better night than kicking back and enjoying your favourite entertainment without the pressure of cooking dinner or doing the dishes!

So we created an new, bespoke asset that we called the McSignpost. The spots played across Three, Eden, Rush and Bravo leading into the entertainment zone each night. And each McSignpost was built to relate directly to the upcoming content for the night, making them even more relevant to our audiences.

Come to think of it, we could go a Chicken Big Mac right now, actually…