Ploughmans partnered with Grand Designs NZ Season 6 to demonstrate the quality of their locally baked loaves. Each Grand Design is a unique local creation. So for each episode, we created a Ploughmans sandwich inspired by the design featured in the show.

We filmed a series of spots (playoffs), highlighting each sandwich and driving audiences online for the recipes. The spots were beautifully shot, with gorgeous close ups of the bread and fresh ingredients – paired perfectly with the corresponding episode of Grand Designs NZ.

An off air licence was granted so Ploughmans could utilise the Grand Designs NZ IP in other platforms.