This was a really fun campaign. Samsung wanted to promote their new Galazy Z Flip 4. The key feature being the foldable screen, which is what they wanted to highlight.

So we came up with a short form content seris idea that had this function right at the heart of it; tell us a good story, or you’ll get flipped! The campaign was socially led and gave audiences he chance to enter on whatever platform they were on at the time, making it flipping easy to enter, whether it be Facebook, TikTok or Instagram.

Fronted by NZ comedian Tom Sainsbury, we built a promo layer asking NZ for stories and then compiled those stories and created 6 short form episodes of Tom watching the stories and making his judgment with a satisfyling snap if a story didn’t make it.

A great way to make a product central to the content.