Dunch! The act of preparing tomorrow’s dinner with lunch in mind. But what does that look like, and how was it dished up to Kiwis who weren’t in the know?

Partnering with Sealord and employing the talents of former MasterChef NZ contestant Jax Hamilton, we created a multilayered campaign that provided audiences with inspiration for their own dunch plans.

With a rollout that included bespoke 60” content pieces, an appearance from Jax on AM, a recipe segment on The Project and a Newshub Lifestyle article, this partnership brought dunch into the hearts and homes of Kiwis up and down the country.